1. Software login: Influencer manager
Login is easily possible via the backend. You can reach our backend via domain backend.socialanalytics.one.
Access to the software is available in the test version from $ 99 a month. This gives you full access to the tool and all the relevant features of the software. After logging in, you will come directly to your new research tool!
2. Influencer research: Discover the best blogger
The first core piece of Social Analytics for Instagram® is Influencer Research. The database contains millions of entries and bloggers from all major cities and countries. For advertising agencies, the search saves extremely time. Manual searches are a thing of the past. The constant real-time reconciliation allows agencies unprecedented insight into influencers and Instagram® with just a few clicks.
The Influencer Research basically offers the following possibilities:
2.1. Influencer database and filter: Country, city, interests, fans and prices
In the overview, you will first see the most successful influencers on Instagram®, sorted by their number of followers. Here you can also see the most important information such as followers, the number of media posted and the number of people the influencer follows. In the following you can refine the selection with the different filters. The following filters are available:
- Category of bloggers
- Follower number after minimum / maximum
- Price filter to minimum / Maximum
The filtered results are also clearly displayed in a list. In the overview you can add favorites by clicking on the star directly to your influencer network. But you can also look at the individual profiles of the influencers by clicking on the profile picture.
Tip! If you open the influencers in a new tab (Ctrl + T), the overview remains. You can also come back to the overview at any time by clicking the “Back” button in your browser. More details about the influencer account can be found in section 4: Influencer account analysis.
3. Influencer list: Constantly updated data for your favorites
The influencer list is really powerful! Because it saves a lot of time in the daily work in influencer marketing. Previously, Excel tables had to be maintained, which need to be constantly updated by hand. Whether it’s Likes, the names of the bloggers, links to the channels, information about where the bloggers live, or the dedication and prices of influencers. Our Lists Tool collects all your favorites clearly, in different lists. The data is updated daily, completely! So you have at the next customer request immediately the best influencers ready. Let’s take a look at the exact way of working in the Influencer Manager. There you have the following options:
- Network: Collection of favorite influencers
- Groups: Specific groups for quick selection
- Report: Compare the performance of influencers
3.1. Network: Collection of favorite influencers
In the general influencer network, Social Analytics collects all favorites in a large list. At the beginning, the list is empty. It fills up by adding the first influencers to your personal network. From this pool you can find influencers at any time and, for example, add them to a second and third group.
3.2. Groups: Specific groups for quick selection
In the General Influencer Network Social Analytics collects all the favorites in a large list. At the beginning, the list is empty. It fills up by adding the first influencers to your personal network. From this pool you can find influencers at any time and, for example, add them to a second and third group.
- Fashion blogger UK – London – 20k – 50k
- Fashion blogger UK – London – 50k – 100k
- Fashion blogger UK – London – 20k – 50k
- Fashion blogger UK – London – 50k – 100k
By clicking on one of the lists, you will be taken to the individual group overview. Here you have the following options:
- Relative growth of followers
- Comparison of influencers from the list
- Influencer overview
- Group report
3.3. Report: Compare the performance of influencers
The Social Analytics Group Report is a core feature of the software. Here you can print your groups as a report. The report helps your agency in the planning of campaigns but also in pitches before customers. The Group Report can be saved as PDF or printed directly.
Chart and influencer comparison with clickable statistics
At the top of the page is a chart that shows the relative growth of the followers of your favorite influencers in the list. Data analysis can take up to 24 hours to actually see the first statistical results of a new list. Once you have more than one influencer in your list, they are graphically compared here. You can compare up to 20 influencers. You can add as many influencers as you like to a single list. With a group size of more than twenty users, the comparison is switched off.
Tip! If you want to continue comparing large groups, create new, smaller lists.
Influencer Overview: Add and remove bloggers
Underneath the diagram you will once again find all the influencers in the current list of media data and price information. Here influencers can be added or removed from other test campaigns. This way, the individual A / B tests can be designed quickly and flexibly.
4. Influencer account analysis: Quality and value
Im Influencer Profile finden Sie alle relevanten Daten für Werbung und Marketing. Zunächst ein kurzer Überblick zu den verschiedenen Bereichen:
- Profile information of the influencer
- Engagement analysis
Engagement evaluation in the diagram
- Recent media
- Hashtag information
- Location scout
- Influencer network
- Cross media search
- Social Analytics profile report
4.1. Account information: Locations, fans and media analysis
First, we have collected here all relevant account information of the Influencers. With the basic data one can make onpage directly an impression of the influencer. For example, the profile description shows additional information about the interests but also about the current travel destinations. Here you can also see:
- General profile information
- Direct website link
- Current profile photo
- Place of residence
- Number of media (timeline)
- Social Analytics profile rating
4.2. Quality Check Engagement Analysis: How active are fans really?
In the area of Engagement Analysis you will find the relevant agency information. The data is based on the last ten, current postings of the influencer. The evaluation provides you with the following information:
- Price per Posting (with from / to information for orientation)
Engagement Rate (calculated among others from Posting Frequency, Likes, Comments, etc.)
Average likes per picture
Average comments per picture
This data not only gives you a foundation for pitches and negotiations. The engagement Anaylsis allows direct conclusions, also on the quality of an influencer.
4.2.1. When is the interaction rate high for influencers / fans?
The lower the engagement rate, the less interaction your campaign will evoke. Depending on the number of followers, the engagement rate also drops naturally. For channels below 500,000 followers, you can roughly rely on the following rule of thumb:
- 1-2% Engagement Rate: Low
- 3-4% engagement rate: Relatively low
- 5-6% Engagement Rate: Standard
- 7-8% engagement rate: Relatively high
- 9-10% Engagement Rate: High
- 10 +% Engagement Rate: Very high interaction of the fans
- 15 +% engagement rate: Extremely high interaction of the fans
4.2.2. Engagement evaluation in the diagram
In the area of diagrams, you will find all data records once again optically processed in the diagram. The graph shows the movement chronically every single day. The evaluation shows the natural fluctuations but also peaks. Peaks often arise through content in which influencers call fans to a particular action, such as commenting on a raffle. Peaks also arise from mutual marking, for example, when two influencers are seen together in one picture. As a result, the photo has relevance for two fan groups.
4.3. Recent Media: Visual overview based on current photos / videos
In the Recent Media section, you can see the last nine photos and videos of the influencer shared on Instagram®. The photos also appear in the Social Analytics Report, so that customers or team members of a project have a visual impression of the influencer. Because, only with the help of a profile picture, it is difficult to see whether it suits the brand or the project, especially with a larger selection of influencers.
The follower analysis shows the current movement of the follower crowd. Good to see here are increases and decreases of fans, as well as jumps and peaks.
The Media Analysis gives an evaluation of the amount of content of the influencer. Here you can see if any photos or videos have been deleted and how persistent the content of the influencer is.
4.4. Hashtag Information: What is our blogger talking about?
What does the Infuencer stand for? What does he or she write about and communicate with the fans? In the hashtag information you can find the currently used hashtags collected and sorted by relevance. So you can see at a glance the top3 of the hashtags and 9 more, often used hashtags.
Not all Instagram® users use hashtags, so they are only shown if enough hashtags are used by the influencer.
4.5. Location Scout: Impressions for lifestyle and travel companies
In the area of Location Scout you will discover all the places an influencer has visited in a map. The Location Scout is perfect for tourism companies but also for brands that work across borders. With just one click you can open the respective post from a specific country. The Worldmap allows a direct, visual overview of the locations.
4.6. Network of the blogger: Who knows whom?
Marked persons show cooperation and friends
With whom is our influencer on the way? Who belongs to his or her personal network? In the Marked People section, you can see the last outgoing markers of the Influencer. These often help, quickly and easily, to find similar influencers. There is also an insight into the network activities of the influencer.
Suggested influencers based on your search details
Here you get directly suggested four similar Instagram® users. The highlight of the individual proposals is that they are played on the basis of the previous search. So if you were looking for influencers from London in advance, then now only bloggers are shown who reach as many fans and come from London. So you discover quickly, new interesting people.
Monitoring Table as an alternative, statistical data source
Here’s a look at recent media visual data in a spreadsheet.
4.7. Cross Media Search for Youtube
In the area of cross media search, you will discover postings from various social networks that are related to the influencer (in the form of hashtags # username). The feature runs with the support of Social Racoon’s Social Media Wall and also brings back the latest content from Facebook, Twitter and Youtube.
4.8. Social Analytics Profile Report as print and PDF
The Social Analytics Profile Report gives you the complete Influencer Profile Analysis as a report. You can save it as a PDF or print it directly for pitches, presentations or team meetings. The Profile Report contains the following items: Influencer Profile Information, Engagement Analysis, Engagement Diagram Evaluation, Recent Media, Follower Analysis, Media Analysis, Hashtag Information, Location Scout Locations, and the Blogger’s personal Influencer Network (tagged individuals and suggested influencers).
5. Hashtag Analyser: Know what happens!
The hashtag analyzer gives you completely new monitoring options on Instagram®! We analyze thousands of postings for a specific hashtag. The function is not just practical to trace your brand or its range. The tool allows you to discover new influencers who have already interacted with your brand or that of your client. As a result, the influencer is already involved and easier to activate for agencies or promotion. In addition, social analytics hashtag analyzer agencies and brands give you the ability to retroactively view campaigns when linked to hashtags.
Important! When the hashtag is entered into the system, the first analysis takes about 10 minutes. Then you get the results of the monitoring.
Here is an overview of the functions:
- Analysis of a hashtag
Ongoing, permanent monitoring of the hashtag
- Relevant users and media
Top 100 users
Top 100 Media
- Influencer scouting
- Influencer monitoring and success measurement
First, you must select a hashtag that you want to analyze.
5.1. Analysis of a hashtag for rankings and evaluations
A hashtag analysis is based on the latest (depending on the package) 1,000 – 10,000 media content posted on a specific hashtag on Instagram®. Depending on the size of the brand or campaign, there are extremely far-flashing insights into the reach of your own name. The smaller the brand or campaign, the further the analysis goes back in time. For large campaigns, the time periods are slightly shorter, as significantly more postings were published.
Ongoing, permanent monitoring of the hashtag – from 2018
Once a specific hashtag is saved in the analyzer, long-term monitoring starts. This way, new campaigns can be followed and followed from day one. The analyzer then allows viewing for weeks, months and years. They have different charts that clearly show the collected data. These include, for example:
- Monthly view
Published posts per month
Likes made each month
Set comments per month
- Daily view
Monthly evaluation by days
Posts, likes and comments about the hashtag
In addition to this raw data on the reach and relevance of your brand or campaign, you get two Top100 lists for hashtag.
5.2. Tracking down relevant accounts and bloggers
The relevant users and media have two decisive advantages:
- Measuring the success of active influencer campaigns
- Discover already activated, unseen accelerators
Top 100 user: Blogger in the overview
The Top 100 of the users shows the 100 most relevant user profiles on Instagram® in relation to your analyzed hashtag. With the most important information about followers, price per posting or even the posting amount, you also have all the data at a glance here. Users can be added directly from the list to their own influencer network. Of course, you can also look at each profile individually in detail.
Top 100 media: The most relevant photos and videos
The Top 100 of the media shows the one hundred most relevant, published photos and also videos on Instagram® related to your analyzed hashtag. With the Media Top 100 you can excellently discover new users for yourself.
More than just hashtags: influencer monitoring and success measurement
First of all, social analytics is perfect for capturing active influencer campaigns for measuring success. All relevant data is permanently recorded and output in the hashtag report. As an agency or a company, you can compare influencers with each other. In tabelarischer form and in diagrams with different graphs. The visual output in charts and graphs makes it easy to compare the different, achieved results of the influencers. So successful influencers can be separated from less successful ones. The analysis can be used to find long-term engagements based on reliable data.
Influencer scouting with the analyzer
Finding new influencers is easier than ever with social analytics. Finding influencers is one side, the other one is trying to get influencers to own the brand. Because only brand identification makes influencer campaigns successful as a best practice example for others. With our Top100 lists you will discover influencers who have already interacted with your brand.
6. Campaign Manager: Pitches, Presentations, A / B Tests and Offers
The Campaign Manager helps you quickly and easily test different packages against each other. For example, for planning campaigns, for pitches in companies or for quick offers. In point 2: Influencer List you have already learned to distort lists. In the Campaign Manager, you also create different groups. Test group A / B / C / D / etc. can then be filled with different influencers. Social Analytics then calculates all campaign data, including predicted impressions, likes, comments, etc. from each group. We simply add the individual bloggers from the influencer manager.
A / B tests for campaigns
- Group A: Top influencers with at least 500,000 fans. Few bloggers, few postings, but extremely broad reach and relevance to fans, as bloggers are real ‘idols’
- Group B: Small influencers with at least 100,000 fans and a maximum of 500,000. Many bloggers, many postings, no ‘idols’ but scatter and long-term effect.
- Group C: …
Instead of consuming Blogger, you already have all the favorites in Social Analytics. Add the best bloggers and you’ll have all the campaign data for comparison. You can print the data directly as a white label in the report or save it as a PDF. Perfect for clients, pitches, presentations and offers.
Spontaneous challenge like #momfluencer or #petfluencer from New York? Use the Research or Hashtag Analyzer to discover new bloggers.
7. Monitoring – from 2018
We are currently developing the monitoring feature in close cooperation with our customers. With this last step, you have extreme competitive opportunities through social analytics. In the whole process you save 83% time (test, 30 days social media agency, 10/2017). We are very pleased to present our Instagram® Monitoring in the next few days!